{"id":359,"date":"2026-10-01T20:01:04","date_gmt":"2026-10-01T20:01:04","guid":{"rendered":"https:\/\/powercraft.site\/better-collective-strikes-betting-content-partnership-with-global-football-publisher-goal\/"},"modified":"2026-10-01T20:01:04","modified_gmt":"2026-10-01T20:01:04","slug":"better-collective-strikes-betting-content-partnership-with-global-football-publisher-goal","status":"publish","type":"post","link":"https:\/\/snaptide.site\/?p=359","title":{"rendered":"Better Collective strikes betting content partnership with global football publisher Goal"},"content":{"rendered":"
Better Collective has signed its first global media partnership, having struck a deal with online football news platform Goal.com.<\/strong><\/h6>\n

The partnership, which officially kicks off today (1 March), will run across several active domains and the content will be published in three different languages (English, Spanish and Portuguese).<\/p>\n

Goal, which is owned by London-based media company Footballco, attracts 64 million monthly visitors.<\/p>\n

Better Collective will provide these users with commercial sports betting content and data as part of the agreement.<\/p>\n

Goal itself was founded in 2004 and is now considered one of the world\u2019s most popular digital soccer destinations. It is published in 19 languages and boasts more than 600 contributors, as well as nearly eight million followers on Twitter.<\/p>\n

The site will now include a dedicated betting section with content, betting odds and analysis all supplied by Better Collective\u2019s team of content producers.<\/p>\n

The deal is the first digital-only partnership signed by Better Collective following similar agreements with print-based outlets such as the Daily Telegraph<\/em>, New York Post<\/em> and Chicago Tribune<\/em>.<\/p>\n

The FIFA World Cup played no small part in driving record Q4 results at Better Collective as it generated revenue of \u20ac86m and referred more than 580,000 new depositing customers to operators.<\/p>\n

Footballco\u2019s James Lamon: \u201cWe understand football fans have a diverse range of interests that collectively form their passion for football. For many, betting is a part of that passion.\u201d<\/p>\n

The tournament helped to grow revenue in Europe and the Rest of the World by 59% to \u20ac52.2m, as more than 300,000 NDCs were referred to operators as a result of the tournament alone.<\/p>\n

Better Collective CEO Jesper S\u00f8gaard said: \u201cPartnering with such a well-recognised and renowned media like Goal perfectly aligns with our media partnership strategy and our overall strategy of becoming the leading digital sports media group.<\/p>\n

\u201cThere is no doubt in my mind that we will be able to benefit from each other\u2019s expertise,\u201d he added.<\/p>\n

Footballco\u2019s five portfolio companies are estimated to reach more than 640 million football fans every month across its web, app, social media, podcast and video channels.<\/p>\n

The business is majority-owned by Integrated Media Company (IMC), an affiliate of US private equity giant TPG.<\/p>\n

DAZN Group also retains a minority stake after selling Goal alongside two additional brands (Spox and Voetbalzone) in a combined deal worth an estimated $100m back in 2020.<\/p>\n

James Lamon, EVP of content and operations at Footballco, said: \u201cWe understand football fans have a diverse range of interests that collectively form their passion for football.<\/p>\n

\u201cFor many, betting is a part of that passion. We\u2019re excited to work with Better Collective to offer our fans higher quality stats, analysis, and tips to enhance their betting experience,\u201d he added.<\/p>\n

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Better Collective has signed its first global media partnership, having struck a deal with online football news platform Goal.com. The partnership, which officially kicks off today (1 March), will run across several active domains and the content will be published…<\/p>\n","protected":false},"author":1,"featured_media":371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[69,70,71,72,73],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-snaptide","tag-better-collective","tag-betting","tag-content","tag-football","tag-jesper-sogaard"],"_links":{"self":[{"href":"https:\/\/snaptide.site\/index.php?rest_route=\/wp\/v2\/posts\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snaptide.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snaptide.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snaptide.site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/snaptide.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=359"}],"version-history":[{"count":0,"href":"https:\/\/snaptide.site\/index.php?rest_route=\/wp\/v2\/posts\/359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snaptide.site\/index.php?rest_route=\/wp\/v2\/media\/371"}],"wp:attachment":[{"href":"https:\/\/snaptide.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snaptide.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snaptide.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}